This Week's Merge: If You’re Doing Your Job The Same Way You Were A Year Ago, You're Already Behind

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "As we begin to wind down from another year gone – it's important to carve out time to assess workflows, structure and what I call your “hierarchy of attention.”

"We can't be excellent if we’re trying to be everywhere digitally and socially. 

"We need to prioritize platforms – which ones have a higher propensity to complement and maybe even help deliver ratings and revenue.

"Just looking at social – consider rethinking the way you use this space in 2017.

Shake it up and focus on moving fans. Don’t get caught doing your job in 2017 the same way you did in 2016. Catching up is just going to get harder.

Read more about "If You’re Doing Your Job The Same Way You Were A Year Ago, You're Already Behind" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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