New York Times Features El Dorado Donation Of KERW/San Luis Obispo To KCRW In Report On Unusual Charitable Donations

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The donation back in JULY by EL DORADO BROADCASTERS of its last remaining station, KERW (formerly KJRW)/LOS OSOS-BAYWOOD PARK (SAN LUIS OBISPO), CA to SANTA MONICA COMMUNITY COLLEGE DISTRICT, licensee of Triple A-News-Talk KCRW/SANTA MONICA-LOS ANGELES (NET NEWS 7/25) is being used as the lead example of unusual charitable contributions in a NEW YORK TIMES article TODAY (12/2).  KERW now simulcasts Eclectic Triple A KCRW-HD2 (ECLECTIC24)/SANTA MONICA.

The article describes how EL DORADO owner JASON WOLFF bought 16 stations in 2007, then sold off all but one, KJRW, the former Hot AC KSTT (COAST 101.3), the intellectual property of which was sold to AMERICAN GENERAL MEDIA moved to the former KIQO/ATASCADERO-SAN LUIS OBISPO as Hot AC COAST 104.5.  “My wife said, ‘Why don’t we just give it to NPR?’” WOLFF told the TIMES. “My first response was, ‘Because we can make a lot of money selling it.’ But then I thought about it. Intellectually, this felt good. This felt like a value donation — if there is such a thing.”  He called KCRW President JENNIFER FERRO, who initially didn't understand the offer, especially since she had just lost out on the bidding for another SAN LUIS OBISPO station; she noted that KCRW gets $500,000 a year from donated cars.

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