KKGO/Los Angeles PD Michael Levine Takes On '10 Questions'

Michael Levine

"We took a step back to do research on this, because it's our first time playing an all CHRISTMAS music format. When we really looked at the numbers, people enjoy the classics. Even though we do have a wide playlist for Christmas music, 90% of what we'll be playing is the core classics. I think regardless of whatever type of music you enjoy on a personal level, people always come back to the classics, whether that's newer classics such as WHAM! or a BING CROSBY or a GENE AUTRY. That's what our focus is - providing what the core CHRISTMAS classics over the years are. But, if there are newer Country singles that might be of interest for our listeners, then we'll play them, and of course we do sprinkle in some of the Country CHRISTMAS songs, as well. Again, the core that we're playing, even though we do have a wide playlist, is the 90% of the music will be those Classic Hits."

That's MT. WILSON BROADCASTERS Country KKGO/LOS ANGELES PD MICHAEL LEVINE, explaining the programming philosophy behind the station's recent transition to a CHRISTMAS playlist. Check out LEVINE's reasoning for the switch and how he hopes this will draw new LOS ANGELES-area listeners to the Country format in our "10 QUESTIONS" feature here.

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