Rob Farina Named Head of iHeartRadio, Syndication, and Strategic Initiatives At Bell Media Radio

Farina

BELL MEDIA has upped Senior Advisor ROB FARINA to Head of iHEARTRADIO, Syndication, and Strategic Initiatives, BELL MEDIA RADIO.  FARINA joined BELL seven months ago to consult the launch of iHEARTRADIO CANADA and will now oversee the development of syndication arm ORBYT MEDIA and other new strategic radio initiatives with VP of Radio Programming DAVID COREY.  Before joining BELL, FARINA worked as VP, Programming and Innovation for ROGERS MEDIA radio and launched LOS ANGELES-based music company BLACK BOX; he previously served as EVP, Content and Platforms and VP of Programming at CHUM RADIO and PD at CHUM-F/TORONTO.

"ROB has played a vital role in the successful launch of iHEARTRADIO in CANADA, a truly game-changing digital listening and experiential service," said President, Broadcasting and Content RANDY LENNOX. "We look forward to continuing to elevate this brand across CANADA with ROB's experience and strategic insight."

"With the iHEARTRADIO CANADA brand successfully launched, I am thrilled to continue working in this newly expanded capacity with RANDY and the entire BELL MEDIA RADIO division," said FARINA. "With the success of the sold-out, inaugural iHEARTRADIO CANADA JINGLE BALL concert in NOVEMBER, momentum for the brand keeps building as we prepare to launch additional events and initiatives. I'm excited to be part of what's to come."

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