KIIS/Los Angeles' Chuey Martinez Inks Deal With Expanding El Rey Network
February 16, 2017 at 9:13 AM (PT)
EL REY NETWORK, an English-language lifestyle network targeting "Strivers", will be expanding into digital entertainment. In making the move, EL REY has signed a one-year development and talent deal with iHEARTMEDIA Top 40/Mainstream KIIS (102.7 KISS-FM)/LOS ANGELES and SIRIUSXM air personality CHUEY MARTINEZ to host content for the network's channels such as "CHUEY EATS".
The channel follows MARTINEZ as he tries the melting pot of cuisines that make up the LOS ANGELES foodscape.
EL REY NETWORK President/GM DANIEL TIBBETS commented, "EL REY fans are highly engaged and passionate, so it was a natural evolution for EL REY to broaden into digital programming with content that elevates the consumer experience. We will be featuring genres such as food, music, animation and comedy, all seen through the EL REY brand