WWWL (Hot 103.7)/New Orleans Officially Launches As Urban AC
March 10, 2017 at 12:36 PM (PT)
ENTERCOM officially launched Urban AC WWWL (HOT 103.7 FM), in NEW ORLEANS playing R&B hits from the '90s, the 2000s and today. The station began airing last month on 250-watt FM translator W279DF (NET NEWS 2/13)
The station will join ENTERCOM/NEW ORLEANS' cluster that includes News/Talk WWL, Top 40 WEZB (B97), AC WLMG (MAGIC 101.9) and Rock WKBU (BAYOU 95.7). HOT 103.7 FM will be the only R&B station in the market to host live and local programming in morning drive.
Commented ENTERCOM NEW ORLEANS VP/Market Manager CHRIS CLAUS, “We are focused on delivering the content and music that we know listeners in NEW ORLEANS are looking for. The combination of well-known and live local talent and the R&B hits that fans want to hear on 103.7 FM is a magical one that has not been on the dial in NEW ORLEANS.”
The station debuts with the kickoff of BIG ABE IN THE MORNING, hosted by ABRAHAM “BIG ABE” JOHNSON, a local on-air veteran who has previously worked as a producer and APD in the market. Manning afternoon drive will be TERRENCE "TERRY BELLO" BURTON, a recognized on-air personality who hosted the nationally syndicated SOUL LOUNGE and will serve as the station’s APD/MD. TOM "JAMMER" NAYLOR will serve as PD and will continue his role as the PD for WEZB. Urban radio veteran JAY DIXON will serve as a consultant to the station.