Bridge Ratings: Spotify Gaining At Expense Of Pandora

Bridge Ratings

The latest BRIDGE RATINGS research, which can be viewed here, pits PANDORA and SPOTIFY in terms of customer satisfaction, and finds DANIEL EK's streaming platform eroding the audience of TIM WESTERGREN's online music service, for both free and paid subscribers.

Recent trends - supported by a number of independent research companies -- confirm PANDORA is experiencing attrition in time-spent using the service and its number of weekly visits is decreasing as well.

BRIDGE RATINGS has been tracking PANDORA consumption since 2007 and the increasingly improving landscape of streaming services is contributing to its audience attrition.

By focusing on music discovery, SPOTIFY has been credited with much of that erosion as users become more sophisticated in the way they use these platforms. 

This latest study includes what streamies (users of steaming music platforms) deem to be the most important features of a streaming service, how many PANDORA users have added SPOTIFY to their streaming service choices and compares user satisfaction scores between the two services.

The study found users look to streaming services for the following:

In our latest study, we found the following as the most important features for consumers of streaming music services: Finding Favorite Songs, Ease of Use, Music Discovery, Making Playlists, Sharing and Downloading, areas in which users prefer SPOTIFY to PANDORA.

SPOTIFY is averaging 95% customer satisfaction to PANDORA's 75% over a three-day period in JANUARY.

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