Jacobs Media Techsurvey13 Data Nugget -- Listening On Headphones And Doing What Else?

Fred's Got The Answers!

JACOBS MEDIA's TECHSURVEY13 -- which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2017 at noon on THURSDAY, MAY 4th – consists of more than 51,000 respondents representing well more than 300 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team –- with partners NUVOODOO -– have been busily compiling the data and searching for new insights.

Here's a sneak peek at one of the key data points from the study:

What Are Consumers Doing When They’re Listening To Audio On Headphones? 

Headphone listening has been a big topic in recent months because of ratings measurement challenges?  So what types of activities are consumers engaged in when listening to audio while wearing headphones or earbuds?

JACOBS MEDIA Pres. FRED JACOBS, who will present TECHSURVEY13 at WWRS 2017, commented, "Regular headphone use has is a complementary habit for many lifestyle activities, especially exercising.  Half our mega-sample say they frequently or occasionally wear headphones while listening to audio while working out."

"Other activities mentioned by more than three in ten respondents where headphone usage is common include the workplace and just hanging out at home.  Wearing headphones while listening to audio are both lifestyle and fashion statements."

JACOBS concluded, "There is a great deal of data about headphone usage and audio listening in TECHSURVEY13 to help radio better understand how its audiences consume media.  We look forward to presenting the top-line findings at the WORLDWIDE RADIO SUMMIT 2017 in HOLLYWOOD, MAY 3, 4, and 5 with the TECHSURVEY13 reveal on MAY 4th at noon. Hope to see you there."

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