'Brand & Strategic Partnership Summit' Returns For Music Biz 2017

Music Biz 2017

The MUSIC BUSINESS ASSOCIATION (MUSIC BIZ) will once again offer its popular "Brand & Strategic Partnership Summit" at MUSIC BIZ 2017 in NASHVILLE. The Summit will be held on WEDNESDAY, MAY 17th from 11a (CT) until 3:55p (CT) as part of the MUSIC BIZ 2017 conference at the RENAISSANCE NASHVILLE HOTEL.

"Telling A Story With Song And Fashion: The Story Behind FAIR CHILD And MACY'S" will headline the Summit and features KAREN FAIRCHILD of CAPITOL NASHVILLE group LITTLE BIG TOWN and SANDBOX ENTERTAINMENT's KELLY RUSSELL JARRELL detailing the process that went into pairing FAIRCHILD's clothing line, FAIR CHILD, with MACY'S department stores. CRACKER BARREL SVP/Marketing DON HOFFMAN will close the Summit with a keynote presentation discussing CRACKER BARREL's artist partnerships; the CRACKER BARREL MUSIC SPOTLIGHT series; and the recent collaboration between PENTATONIX and DOLLY PARTON on "Jolene," which was powered by CRACKER BARREL. The Summit will also feature commentary from panelists representing ATLANTIC RECORDS, CHEVROLET, the COUNTRY MUSIC ASSOCIATION (CMA), MASTERCARD, MAVERICK MANAGEMENT, NIELSEN MUSIC, ROC NATION, TUNEIN, WARNER MUSIC GROUP, VEVO, and more.

The full agenda for the "Brand & Stragetic Partnership Summit" can be found here, and for more information about MUSIC BIZ 2017 or to purchase passes, visit the MUSIC BIZ website here.

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