NPR, Edison Research Release Results Of 'Smart Speaker' Study

Echo

NPR and EDISON RESEARCH have released results of a new study on "smart speakers" like AMAZON's Echo and Dot and GOOGLE Home.  “The Smart Audio Report from NPR and EDISON RESEARCH” shows 70% of device owners saying they listen to more audio at home since buying the speakers, 65% saying that "they would not want to go back to their lives before getting one of these devices," and 42% calling their devices “essential” to their everyday lives.

Among other findings, 80% of parents said the devices have made it easier to entertain their children, and almost 90% said their children enjoy using the devices; 57% cited entertaining their children as a reason to buy the speakers.

NPR Chief Marketing Officer MEG GOLDTHWAITE said, “Being a leader in audio programming, NPR was eager to work with EDISON on this study, so we could best understand the role smart speakers play in everyday life and how listening behavior is shifting. This important research will guide us as we enhance the NPR experience on this platform.  Listeners love and trust NPR, and we are already the news source for AMAZON Alexa, GOOGLE Home, and soon on APPLE’s Homepod. We aim for NPR to be everywhere people are listening.”

EDISON VP of Strategy TOM WEBSTER added, “Although Smart Speakers have not been around for very long, nearly one in five owners say that these devices are the way that they most often listen to audio.  The frictionless way in which these devices enable audio consumption is already changing listening behaviors, and potentially increasing audio consumption overall."

EDISON is holding a public webinar on JUNE 28th 2-3p (ET) and will release the study for download afterwards.  Register for the webinar here.

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