ScoreStream To Provide High School Sports Coverage To iHeartMedia's Total Traffic And Weather Network, 24/7 News

Deal

iHEARTMEDIA has inked a deal for crowdsourced local high school sports platform SCORESTREAM to provide real-time scores and coverage of high school sports to TOTAL TRAFFIC AND WEATHER NETWORK (TTWN) and 24/7 NEWS.

"Local sports fans crave up-to-date coverage of the teams in their community yet it is incredibly difficult to find unless you are at the game itself. We are excited to partner with iHEARTMEDIA to give loyal fans the access they want as the games happen," said SCORESTREAM CEO DERRICK OLEN. "This is the perfect marriage of providing fans with the content they demand while connecting brands with their most relevant audiences."

"Brands want to engage with consumers in a meaningful way that speaks to their commitment to the things that matter to them in their local communities, and sports is one of those important community elements," said iHEARTMEDIA Networks Group President DARREN DAVIS.  "SCORESTREAM gives brands the ability to bring hyper-local sports content to our local audiences on a national scale while increasing their own engagement and loyalty with that audience."

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