PledgeMusic Launches Amplify, New Artist Development Platforum

PledgeMusic's Amplify Initiative

PLEDGEMUSIC has launched AMPLIFY, a program dedicated to nurturing the careers of a diverse range of developing artists. AMPLIFY is now accepting submissions from "up and coming creatives" for a chance to receive unprecedented support through PLEDGEMUSIC's fan-based platform, as well as engage with the program's valued sponsors which include several notable entertainment and lifestyle brands.

With AMPLIFY, PLEDGEMUSIC looks to broaden its scope: harnessing its ability to build robust fan communities to support a brand-new crop of rising artists. 

AMPLIFY has selected the first round of finalists through an internal submission process. Moving forward, the platform will follow a submission program three times per year, with each cycle providing open opportunity to apply for participation.

The five initial finalists include: BROOKLYN-based indie rock musician TORRES; acoustic/folk artist MICHAEL BERNARD FITZGERALD, BOSTON funk/pop outfit RIPE; L.A.'s dark pop powerhouse HOLY WARS; and CANADIAN folk-music duo TWIN BANDIT. PLEDGEMUSIC will launch pre-order campaigns for FITZGERALD, RIPE, HOLY WARS and TWIN BANDIT today, while TORRES will introduce her campaign on MONDAY, AUGUST 14th.

Several notable brands have joined the AMPLIFY mission as sponsors, including EPIPHONE, GUITAR CENTER and FYE. EPIPHONE will contribute a total of 15 guitars to the project, worth a value of up to $45,000. Finalists will also receive: a $500 GUITAR CENTER gift certificate, special artist pricing, and artist concierge service for one year; and special support from FYE including chain-wide distribution of the winning artist's physical release, manufacturing support, plus artist promotion on the brand's online platforms. 

Commented PLEDGEMUSIC CEO DOMINIC PANDISCIA, "PLEDGEMUSIC is inherently wired to nurture and break artists given our ability to expose music to our extremely active user base of passionate fans, harvest fan data to share with partners that work with PLEDGEMUSIC, and marketing ability to drive engagement with fans. We're thrilled to announce this program and look forward to exposing up and coming artists to the widest, most engaged audience possible".

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