KCSP-A (610 Sports)/Kansas City Adds Kansas State U. Sports

New K.C. Radio Home

KANSAS STATE UNIVERSITY athletics have a new radio home in the KANSAS CITY market under a four-year deal reached between ENTERCOM and rights holder LEARFIELD's K-STATE SPORTS PROPERTIES that will put the WILDCATS' football and men's basketball games and coaches' shows on Sports KCSP-A (610 SPORTS)/KANSAS CITY, ten women's basketball games on Sports KWOD-A (1660 THE SCORE), and football games bumped from 610 SPORTS by conflicts with KANSAS CITY ROYALS baseball on News-Talk KMBZ-A (TALK 980).  The WILDCATS were previously heard in the K.C. market on crosstown UNION BROADCASTING Sports WHB-A, which picked up the UNIVERSITY OF KANSAS affiliation dropped by KCSP.

“When we began our search for a new radio home in KANSAS CITY, a strong commitment to K-STATE and our programs and an improved signal strength were at the forefront of our discussions,” said Athletics Director GENE TAYLOR. “With ENTERCOM KC and 610 SPORTS, we were able to accomplish those goals, and we are excited to begin what we hope to be a long-term relationship together. I know our fans, both in the KANSAS CITY metro area and throughout areas of the MIDWEST, will enjoy an improved listening experience.”
 
“This is a win for both KANSAS STATE and KCSP 610 SPORTS," said ENTERCOM KANSAS CITY VP/GM DAVE ALPERT. "We are delighted to enter into this new partnership for what we hope is years to come. K-STATE has fantastic football and basketball programs and it’s our privilege to be able to provide the radio broadcasts to the KANSAS CITY area and beyond.”

“We’re very pleased to announce this new partnership with ENTERCOM KC and appreciate how their team embraced the strength of K-STATE’s brand in KANSAS CITY,” added K-STATE SPORTS PROPERTIES GM BEN BOYLE. “The combination of the powerful 610 am and 980 am signals, along with the enhanced programming, provides K-STATE fans in the entire market the coverage and programming they desire.”

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