Slash Named Gibson Guitars' First Global Ambassador

Slash

GIBSON BRANDS has appointed guitar superstar SLASH as its first-ever Global Brand Ambassador.  As part of his new role, the GUNS N' ROSES guitarist is developing new products with three of its celebrated brands, GIBSON CUSTOM, GIBSON and EPIPHONE.

Details of new products and exclusive content will be announced beginning later this month. Throughout his career, SLASH has embodied GIBSON’s values of quality, prestige and innovation and has brought the sound and style of GIBSON guitars to popularity and recognition over the last 30 years.

GIBSON BRANDS Chairman/CEO HENRY JUSZKIEWICZ stated, “We are thrilled to recognize SLASH as GIBSON’s first Global Brand Ambassador. He embodies the characteristics of creativity, passion and excellence that are so closely aligned with GIBSON and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon.”

Added SLASH, "It's an honor to be GIBSON's first Global Brand Ambassador. I've been working with GIBSON since the early days of my professional career and playing GIBSON guitars since before that. I'm proud of the creative relationship we've developed over the years."

SLASH’s signature sound and epic solos were recorded with several of his favorite GIBSON guitars, which introduced a new generation to these instruments. Over the past three decades, SLASH has collaborated closely with GIBSON and the company’s CEO, HENRY JUSZKIEWICZ on several projects including product development, marketing, live events and supporting charitable initiatives with the GIBSON FOUNDATION.

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