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Entercom Pushes Radio's Positives At Investor Conference
August 17, 2017 at 4:49 AM (PT)
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ENTERCOM presented at the GABELLI BROADCAST SYMPOSIUM on TUESDAY, AUGUST 15th, a list of positives about radio to investors, focusing largely on the soon to be officially combined ENTERCOM/CBS RADIO.
ENTERCOM noted in a POWERPOINT deck named, "Why Radio is Staged for a Renaissance":
- Recent emergence as AMERICA's #1 Reach Medium daytime medium, least disrupted medium, best at local audience activation
- Most undervalued medium with outstanding ROI
- Advertisers routinely overlook and underweight radio
- Adding radio 'to the media mix offers proven lift
- Emerging growth catalysts
- ENTERCOM/CBS RADIO merger creates strong industry leader and strong advocate scale
- Audio consumption is thriving with local radio as clear leader
- Smart speakers are driving significant incremental listening
- Advertisers growing increasingly disenchanted with highly disrupted media options
Other highlights:
See the full presentation here.