Entercom Pushes Radio's Positives At Investor Conference

Entercom Shows Investors Radio's Positives

ENTERCOM presented at the GABELLI BROADCAST SYMPOSIUM on TUESDAY, AUGUST 15th, a list of positives about radio to investors, focusing largely on the soon to be officially combined ENTERCOM/CBS RADIO.

ENTERCOM noted in a POWERPOINT deck named, "Why Radio is Staged for a Renaissance":

• Recent emergence as AMERICA's #1 Reach Medium daytime medium, least disrupted medium, best at local audience activation
• Most undervalued medium with outstanding ROI
  • Advertisers routinely overlook and underweight radio
  • Adding radio 'to the media mix offers proven lift
• Emerging growth catalysts
  • ENTERCOM/CBS RADIO merger creates strong industry leader and strong advocate scale
  • Audio consumption is thriving with local radio as clear leader
  • Smart speakers are driving significant incremental listening
  • Advertisers growing increasingly disenchanted with highly disrupted media options

Other highlights:

See the full presentation here.

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