Spreaker, BlogTalkRadio Merge

Merger

Podcasting platforms SPREAKER and BLOGTALKRADIO are merging after the companies' respective boards voted to approve the combination.  The resulting company will be led by SPREAKER CEO FRANCESCO BASCHIERI as President; the platforms host over 50,000 podcasts in total.  The exact nature of the merger, including the combined company's name and how the platforms will be integrated, will be announced in coming months.

BASCHIERI said, “We’re combining SPREAKER’s best-in-class mobile and web content management system and creation tools with BLOGTALKRADIO’s first-to-market monetization platform. The merged company operates at massive scale delivering unique value to independent hosts, podcast networks, and larger mainstream publishers alike.” 

“BLOGTALKRADIO recently released its ‘big data’ audience data solution, Cortex," noted BASCHIERI.  "Through the combination of this technology platform with SPREAKER’s sophisticated mobile apps and creation tools, we can deliver the ‘holy grail’  to the podcasting industry -- targeted buys enriched by analytics and audience data that provide extremely high accuracy and transparency to advertisers, while also providing rich feedback loops for content creators to improve their content. This tightly-coupled capability, supported by SPREAKER’s existing promotional deals  and distribution channels with the likes of iHEARTRADIO, iTUNES and SONOS, will make our company an instant leader in the space.”

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