Gen Media Partners Inks National Ad Rep Sales Deal, Partnership With Binnie Media

Deal

GEN MEDIA PARTNERS has inked BINNIE MEDIA's stations in NEW ENGLAND to a national ad sales representation deal that will also include BINNIE MEDIA's BOSTON office handling national business for GEN MEDIA PARTNERS client stations as well.  JIMMIE VEREAULT will head sales for GEN MEDIA PARTNERS out of the BOSTON office.  The deal is effective THURSDAY (9/7).

“Considering where national and regional business has been heading, we were looking for a partner open to a new kind of relationship that would capitalize on each company’s platforms to grow revenue,” said BINNIE MEDIA President LEE KINBERG. “We needed a sales and marketing team that was open to breaking down the lines of the traditional rep-station relationship without the inherent conflicts of interest that sometimes arise in the national representation business.”

“Our partnership allows us to work hand in hand with a great organization, whose focus on driving revenue for BINNIE MEDIA as an independent, locally owned, locally managed broadcaster aligns perfectly with our goals,” added BINNIE MEDIA Radio Division EVP MASSIMO ROSATI.

“I came back to the rep business to create opportunities with forward-thinking, independent broadcasters, who are underserved in attention and sales focus in their current national relationship,” said GEN MERDIA PARTNERS CEO KEVIN GARRITY. “BINNIE MEDIA has an exceptional list of stations in the northeast, and we are very much aligned in our view of how national ad sales has changed and how we can work together to grow the business.

“In Jimmie, we have a seasoned professional who is firmly entrenched in the national and northeast ad communities.  Having those deep relationships, along with an extensive knowledge of the market, will serve our entire GEN MEDIA PARTNERS platform as we fight for radio’s rightful share of advertising dollars.

“Additionally, under this new arrangement, our ability to grow business outside of the traditional avail transaction -- and without the pressure broadcasters are feeling to partake in programmatic -- is greatly enhanced."

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