WCMF/Rochester Helps Brew 'Bitch Voice IPA'

Bottoms Up!

ENTERCOM Classic Rock WCMF/ROCHESTER has tapped a new INDIA PALE ALE with CB CRAFT BREWERS. Dubbed “Bitch Voice IPA,” the specialty brew will be available in ROCHESTER-area bars and restaurants. Special tasting events, hosted by WCMF’s “THE BREAK ROOM,” will be held at local sports bars on BUFFALO BILLS game days.

“The beer creation started as an inspired topic during the station’s morning show,” WCMF PD MICHAEL “MUD” GROSS said. “‘The Break Room’ hosts, TOMMY, DUFFY and KIMMY, thought it would be great to have a WCMF-branded beer and listeners were thrilled with the idea. CB CRAFT BREWERS responded with the offer to brew a beer and share the trademark with us.”

In AUGUST, CB CRAFT BREWERS held a beer tasting party where listeners helped choose an INDIA PALE ALE as the beer flavor. WCMF listeners suggested “Bitch Voice IPA,” which is the most talked-about fan feature of “THE BREAK ROOM" morning show.

“WCMF’s listeners preferred the malt-forward yet hoppy taste of a well-balanced IPA,” CB CRAFT BREWERS’ Head Brewer DEREK ARMSTRONG said. “I know that this style will appeal to craft brew lovers, but it is also very accessible to anyone who enjoys a great beer.”

For more information about the show, please visit www.wcmf.com.

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