Triton Digital Expands Partnership with OMS

Netherlands Business

TRITON DIGITAL has expanded its partnership with ONE MEDIA SALES (OMS), the largest radio sales house in the NETHERLANDS, whereby OMS will operate TRITON’s programmatic audio advertising marketplace, A2X, in the NETHERLANDS. This partnership enables advertisers and agencies throughout the NETHERLANDS to buy digital audio advertising programmatically for the first time, with the ability to scale their campaigns across a number of premium publishers across the globe.

A2X is a programmatic marketplace for digital audio that supports both open marketplace as well as private deals, enabling advertisers to execute non-skippable and brand safe audio ad buys across the highly engaged digital audiences of a wide variety of content types, including broadcast radio, streaming radio, sports, online gaming soundtracks, online music services, and podcasts. Inventory within a2x is also accessible to buyers through a number of DSPs, including APPNEXUS, THE TRADE DESK, STRIKEAD, AUDIOTRADE and RTBIQ.

“We are pleased to expand our relationship with OMS to bring A2X to the NETHERLANDS,” TRITON DIGITAL Managing Dir./Market Development and Strategy BENJAMIN MASSE said. “They are the perfect partner with which to grow the digital audio marketplace in this region, and we look forward to working with them to provide Dutch publishers and advertisers with the unique opportunity to connect with new and engaged audiences.”

“TRITON’s commitment to technological innovation and to building a better global audio marketplace is unparalleled,” OMS General Dir. JORIS VAN DER POL said. “We are thrilled to be expanding our partnership, and look forward to leveraging the power of programmatic to further grow the digital audio and advertising industry in the NETHERLANDS.”

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