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WRSB/Rochester, NY To Flip To Spanish-Language Format October 16th
October 6, 2017 at 12:46 PM (PT)
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The ROCHESTER DEMOCRAT AND CHRONICLE reports that GENESEE MEDIA Sports WRSB-A-W248BH (97.5 THE TEAM)/BROCKPORT-ROCHESTER, NY will flip to Spanish Variety as "MI 97.5" on OCTOBER 16th.
WILLIAM SANTIAGO will serve as GM for the new format, the second Spanish-language station in the market and the first Spanish commercial station. Sister WOKR-A, formerly a simulcast with WRSB, recently split from the simulcast for an English-language News-Talk format.