Borrell Digs Deeper: What Are Radio Advertisers Increasing ... Decreasing?

Gordon Borrell

On FRIDAY (NET NEWS 10/13), ALL ACCESS reported the results from a new BORRELL survey of local advertisers. "We asked respondents about advertising ROI, marketing goals, and which medium works best to accomplish those goals. They also told us what they're planning to increase and what they're cutting. We use these results as guidance when establishing our forecasts," BORRELL said.

CEO GORDON BORRELL checked back with ALL ACCESS to add, "A little background... We surveyed 3,511 local advertisers over the SUMMER. The charts below show the results from 1,329 advertisers in that survey who said they were buying radio spots. So it represents only people who are currently buying radio."

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