WideOrbit Adopts IAB Podcast Measurement Guidelines

Adopts IAB Standards

WIDEORBIT has joined the list of firms adopting the INTERACTIVE ADVERTISING BUREAU's Technology Lab Podcast Measurement Guidelines, adding the proposed industry standard metrics to its WO On Demand podcast management software.

"We are constantly looking for ways to help media companies elevate the value of their audiences, so we are delighted to support podcast audience measurement by integrating IAB guidelines into WO On Demand,” said WIDEORBIT CEO ERIC R. MATHEWSON. “This step will make it simpler for publishers to highlight the value of their podcast audiences while giving marketers greater confidence to make podcasts part of their advertising mix."

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