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Darrel Peters, Chicago Radio And Format Syndication Veteran, Dies At 84
October 19, 2017 at 7:22 AM (PT)
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Condolences to family and friends of DARREL PETERS, the former GM of CENTURY BROADCASTING Beautiful Music WLOO (FM 100, now WSHE))/CHICAGO, syndicator of Easy Listening programming, and owner of WSEX (now WCPT-F)/ARLINGTON HEIGHTS-CHICAGO, who died TUESDAY (10/17) in BARRINGTON, IL at 84, according to ROBERTFEDER.COM.
PETERS, the GM of WLOO in the 1970s, created custom Beautiful Music tapes (the "FM 100 PLAN") for use in automation at stations across the country, adding other flavors of Adult Contemporary in 1978; he became President of BONNEVILLE's CHICAGO division in 1981 when BONNEVILLE bought the syndicated format, and operated his own DARREL PETERS PRODUCTIONS. He bought WSEX (then WTCO) in 1983, successfully battling the FCC for the right to use those call letters, and sold the station to BIG CITY RADIO in 1998. Later, he partnered with fellow CHICAGO radio veteran TIM DISA to run AIR TIME MEDIA.