Jacobs Media: Radio Can’t Just Check Off The Boxes

The Jacobs Media Team

JACOBS MEDIA President FRED JACOBS takes to the company blog to share, "As broadcast radio companies battle new media competitors – as well as fight each other for ratings, shares, and revenue – a sense of who the industry is competing against becomes more elusive and even debatable. Aside from the changing radio ownership landscape, competition has taken many forms – services like PANDORA and SPOTIFY, a growing number of podcasts, personal music collections, and other stations in the market.  They’re all battling broadcasters for consumer attention and advertising dollars.

"And then there’s satellite radio. As time goes by, it’s becoming more apparent the threat from SIRIUSXM is a clearer and more present danger to broadcast radio. Considering the #1 location for AM/FM radio consumption is the car, then satellite radio provides the greatest challenge. And as we learned in this year’s Techsurvey, that’s especially the case for people who own a '“connected car' – one equipped with a media platform like FORD SYNC, CHRYSLER UCONNECT or TOYOTA’s ENTUNE."

Read the full post here.

« see more Net News