Univision Names Roberto Ruiz As EVP/Research, Insights & Analytics

Ups Ruiz

UNIVISION ups ROBERTO RUIZ to EVP/Research, Insights & Analytics, effective immediately. RUIZ will continue to report to Chief Marketing Officer JESSICA RODRIGUEZ. 

“The insights we have into the behaviors of our diverse audience are increasingly critical to create a competitive advantage for our clients and partners, as well as for UCI. By uniting these teams, we will have the ability to create a more effective experience for our marketers and distributors through improved targeting and servicing of our multicultural audience,” RODRIGUEZ said. “I am confident that we have the right structure and team in place to provide our clients with enhanced solutions across all of our platforms and enterprise touch points, and I’m thrilled to have ROBERTO lead the charge.” 

“I am excited to spearhead the newly-established Research, Insights and Analytics group, which will allow us to improve our already best-in-class products for all stakeholders. Our new organization can more efficiently leverage the strength of our talent from across Univision to look at the consumer and viewer as one and whose changing behavior we can better anticipate as we innovate in a rapidly-changing media and advertising landscape,” RUIZ said. “Together, we will be able to develop stronger insights and data-driven solutions to engage with and deliver high-quality content to the active U.S.-Hispanic and multicultural communities that we serve.”

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