KSWD (The Sound)/ Los Angeles Flipping Format Thursday, November 16th At 1p

The Sound Will Be Silenced

ALL ACCESS has learned that ENTERCOM Classic Rock KSWD (100.3 THE SOUND)/LOS ANGELES will flip to a Christian Rock format this THURSDAY, NOVEMBER 16th at 1p (PT). The station was sold to EMF in SEPTEMBER, and the announcement of the time of the format change was made by PD DAVE BEASING and VP/GM PETER BURTON on the JOE BENSON midday show.

BEASING told ALL ACCESS, "UNCLE JOE BENSON will have one last “10 at 10” at (you guessed it) 10a THURSDAY. This one will feature each of THE SOUND DJs’ favorite songs.  We’ve received many suggestions for a last song just before 1p, so the listeners will have the honor of choosing that – as they should. They’re the best listeners anywhere.I’ve seen the research, and they supported THE SOUND locally with the same level of passion that brands like APPLE and COSTCO receive. This has been a once-in-a-lifetime experience for all of us, thanks to them."

Check out the video announcement from BEASING and BURTON on THE SOUND FACEBOOK page here.

The Sound air staff with Christine McVie and Lindsey Buckingham backstage at the Greek in L.A.

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