Live Nation, Sonny Takhar Launch Kyn Entertainment

Sonny Takhar

LIVE NATION is teaming up with former SYCO MUSIC Pres. SONNY TAKHAR to launch L.A.-based KYN ENTERTAINMENT, an ‘entertainment rights and management company," reports MUSIC BUSINESS WORLDWIDE. The joint venture focuses on the discovery and development of new artists, leaving TAKHAR free to partner with major record companies and publishing companies on artist/writer projects in the future.

KYN ENTERTAINMENT's first management client is SONY MUSIC boy-band PRETTYMUCH.

“I am thrilled to announce my partnership with the team at LIVE NATION and particularly MICHAEL RAPINO, a world class executive who has built a world-class entertainment company –- that at its very core is all about the artist,” said TAKHAR, Founder/CEO of KYN ENTERTAINMENT.
“KYN by definition is a company founded on the simple principle of putting relationships at the center of everything that we do –- fundamentally forging new kinds of partnerships with our artists. There has never been a more exciting time in our industry to be next to and aligned to the artist, providing them with the tools to become our next global superstars, whether that be hit songs or  building their global audiences. This state-of-the-art venture with LIVE NATION allows the artist to thrive and realize every part of value from what they ultimately create. I can’t wait to get started.”

“We have previously worked with SONNY on a number of hugely successful global tours," LIVE NATION Pres./CEO MICHAEL RAPINO said. "With this partnership, we look forward to supporting the future superstars he develops.”

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