Entercom Flips KVIL (Amp 103.7)/Dallas From Top 40 To Alternative

New Alt Launches In Dallas

ENTERCOM COMMUNICATIONS Top 40 KVIL (AMP 103.7)/DALLAS flips to Alternative with the launch of "ALT 103.7, DFW’S NEW ALTERNATIVE," marking alternative rock's return to radio in the largest media market in TEXAS .  iHEARTMEDIA ended a 27 year run for longtime Alternative KDGE (102.1 THE EDGE)/DALLAS nearly exactly one year ago (NET NEWS, 11/16/16).

ALT 103.7 will give music fans a true cutting edge alternative – an expertly crafted playlist with local, informed curation.  Eschewing the hype of traditional radio formats, ALT 103.7 is celebrating the launch by putting the music first and kicking-in full force.  Listeners will hear 10,000 songs in a row, back-to-back, 100% commercial-free starting at 10a (CT).

“We are thrilled to bring alternative back to DALLAS-FT. WORTH," said PAT PAXTON, ENTERCOM President of Programming.  “With the launch of ALT 103.7, we will cater to the core audience who helped define the genre for decades – and we couldn’t be more excited to rewrite history."

Check out ALT 103.7, DFW’S NEW ALTERNATIVE at alt1037radio.com.

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