Nielsen Marketing Cloud Enters APAC With TVB/Hong Kong Deal

Cloud Expansion

NIELSEN Marketing Cloud has entered the APAC region (ASIA-PACIFIC) with a deal to serve its data to HONG KONG TV network TELEVISION BROADCASTS LTD. (TVB).

“Our expansion into the APAC region is a testament to the incredible NIELSEN data, technology and measurement capabilities we’ve unified under one roof,” said NIELSEN Marketing Cloud EVP DAMIAN GARBACCIO. “We’re bringing an advanced marketing stack to a market that constitutes more than half of the world’s internet users. It’s a very exciting growth market for us and one that Nielsen has had a strong presence in for decades.”

"As a pioneer in the HONG KONG TV industry, TVB knows the advantages of being a first mover. NIELSEN Marketing Cloud is enabling us to be the first broadcaster in our region to fully transform itself into a data-driven organization," said TVB Executive Director/GM S.K. CHEONG. “NIELSEN Marketing Cloud will help all of our advertiser and agency clients achieve the best marketing ROI across TVB digital platforms with deeper consumer analytics, better campaign optimization and addressable TV advertising capabilities. It will also enable TVB to better personalize its content across all channels to increase engagement and improve customer experience.”

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