This Week's Merge: What We Can Learn From The Top Social Media Content Of 2017

Lori Lewis

What people were talking about on social media is what CUMULUS and WESTWOOD ONE VP/Social LORI LEWIS is talking about in her latest MERGE column. 

In the column, LEWIS writes, "FACEBOOK, TWITTER and INSTAGRAM released this year's most popular posts and tweets.

"And the pattern, year after year, of what the most interactive posts and tweets look and feel like remains the same.

"People coming together to react and talk about events; sharing personal moments - using social to help raise awareness, bolster support.

"Among the most talked about events – socially - were INTERNATIONAL WOMEN's DAY, HURRICANE HARVEY, the TOTAL SOLAR ECLIPSE and BARACK OBAMA's CHARLOTTESVILLE response.

"There were also intimate times that deeply resonated. Like INSTAGRAM photos of BEYONCE's pregnancy to SELENA GOMEZ's kidney surgery reveal.

"And as I dug through 2017’s top content here on CUMULUS MEDIA radio stations' social assets – the exact pattern plays out  with social – we’re experiencing life together."

Read more about "What We Can Learn From The Top Social Media Content Of 2017" in MERGE, the column designed and written to help assist the radio and record industry in the social and digital space.

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