Pandora Planning To Offer Some 'On-Demand' Listening... In Exchange Of Sitting Through A Video Ad

New On-Demand Offering

Would you sit through an ad to have the ability to listen to the song you want -- on demand? PANDORA is betting yes, reports BUSINESSINSIDER.COM, which writes the webcaster is, "introducing a new method to temporarily 'unlock' its premium tier for free users who watch a video ad on their smartphone."

PANDORA will offer users to watch a video ad, then get access to on-demand (and other premium features) for a certain amount of time before it transitions back into its free version.

BUSINESSINSIDER notes, "The ad lengths will vary, though typically they will be 30 or 45 seconds, with a 15-second minimum watch time before you can skip it. And while PANDORA is also testing out different lengths of 'unlock' time, PANDORA Chief Product Officer CHRIS PHILLIPS told BUSINESSINSIDER that these tests will be in the realm of 15 minutes, 30 minutes, or an hour. PHILLIPS added that you would be able to use the unlock feature 'multiple' times a day, though the upper limits are being tested as well."

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