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iHeartMedia Raises $5.6 Million For St. Jude Children's Hospital
December 18, 2017 at 3:57 AM (PT)
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iHEARTMEDIA mobilized 26 radio stations across the nation, collectively raising a record-breaking $5.6 million during the annual COUNTRY CARES FOR ST. JUDE KIDS national radiothon, DECEMBER 7th-8th.
The fundraising event encouraged radio listeners to pledge $20 per month to become “Partners In Hope” with ST. JUDE. The event was supported across iHEARTMEDIA markets in conjunction with "The BOBBY BONES Show."
More than 80 country artists supported the ST. JUDE ‘This Shirt Saves Lives’ campaign in addition to the radiothon. The social media push and on-air promotion through COUNTRY CARES radio partner stations attracted thousands of new PARTNERS IN HOPE and sustaining donors in support of the life-saving research and treatment being done at ST. JUDE. Artist and donor social posts can be viewed at www.thisshirtsaveslives.org.
"The BOBBY BONES Show" alone generated more than $1.7 million with the help of several artists including LAUREN ALAINA, KELSEA BALLERINI and COLE SWINDELL.
Said iHEARTMEDIA SVP Programming ROD PHILLIPS, “The iHEARTMEDIA radiothon program capitalizes on the power of storytelling and iHEARTMEDIA’s unique role as a community medium to inspire and motivate listeners to action. We have a rich history of supporting ST. JUDE – which treats so many children living in the communities in which we serve – and we look forward to many more successful fundraising events in 2018.”
Participating iHEARTMEDIA radio stations include: WMZQ/WASHINGTON, D.C.; WAMZ/LOUISVILLE, WGAR/CLEVELAND, WKKT/CHARLOTTE, WBWL/BOSTON, KTOM/SALINAS, CA, WSIX/NASHVILLE, KASE/AUSTIN, KWNR/LAS VEGAS, WMIL/MILWAUKEE, WNCB/RALEIGH, KTST/OKLAHOMA CITY. WQIK/JACKSONVILLE, KODA/HOUSTON, among others. KEEY/MINNESAPOLIS and KAJA/SAN ANTONIO air this week.