Entravision Tweaks Its Los Angeles Stations

New Lineups

ENTRAVISION COMMUNICATIONS makes format and programming changes to its radio stations in the LOS ANGELES metro. LA SUAVECITA enhances its programming lineup, and ENTRAVISION introduces its LA TRICOLOR format to the market.

LA SUAVECITA, a Grupero/Cumbia format, targeting women 25-49 and adults 25-54 freshens its programming line-up based on its targeted demographics. The station airs on a trimulcast of KSSE, KSSC and KSSD. Launched in JANUARY 2017, it features ALEX "EL GENIO" LUCAS, PIOLIN and ARMIDA Y LA FLAKA.

LA TRICOLOR airs on KLYY (97.5 and 103.1 FM)/LOS ANGELES.

"ENTRAVISION has a long track record of innovation and excellence in radio and we are excited to announce these enhancements to our Los Angeles radio group," said Pres./COO JEFFERY LIBERMAN. "LOS ANGELES is the largest Hispanic radio market in the U.S. and we believe our format, programming and talent changes will allow us to better connect with our audiences, and in turn, our advertisers with their customers.  La Suavecita and La Tricolor are exciting formats backed by a strong slate of on-air personalities that will drive engagement across our radio and digital platforms."

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