RAB Unveils 'GoCart' e-Commerce Product

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The RADIO ADVERTISING BUREAU has launched a new e-Commerce product for members and their clients, GoCart. The mobile-first system is built on the RAB's ezAuction platform and allows stations to accept products and services in trade and convert them into ad revenue through instantly-redeemable mobile certificates, social media sharing, and branding and promotional opportunities.  Items can be posted in GoCart and placed anywhere on the web, including station and advertiser websites, with buy-it-now functionality and real-time inventory controls.

"According to eMARKETER, mobile commerce (m-commerce) is expected to grow to $146B in 2018,” said RAB Pres./CEO ERICA FARBER. “It’s essential for broadcasters to offer advertisers effective and secure m-commerce solutions that can power mobile strategies and drive sales while also helping to build strong local brands. We’re thrilled to bring GoCart to market.”

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