This Week's Merge: 2018 Update -- What Happens In An Internet Minute

Lori Lewis

So what happens in an Internet Minute in 2018? CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Radio listening remains strong; NIELSEN's Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. 

"The audience relies on us at work, at home and in the car. They trust we'll curate the best music, and keep them entertained and informed.

"We also know they have other choices. And those choices are some of today’s best time sucks.

"So as a follow up to our 2017 version of "What Happens In An Internet Minute" – here is an update of what's going on right now as we're pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.

"It's a battle for consumer bandwidth."

Read more about "2018 Update! What Happens In An Internet Minute" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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