SMI Finds National Advertising Market Gains 5% In Q2

Radio Down 1%

STANDARD MEDIA INDEX unveiled national advertising revenue figures for the second quarter of the year (APRIL – JUNE).  The National Advertising market gained 5% in Q2, despite a modest decline in National TV when factoring out the World Cup. 

Looking across platforms, Digital was the strongest performer this quarter, growing 12%. That was followed Out-of-Home at 9%, National TV at -1%, Radio at -1%, and Print at -22%.

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