NuVoodoo Media Study Finds Rampant Listener Cynicism About Radio Music Programming

New Study

NUVOODOO MEDIA SERVICES will reveal key findings in its 12th and latest NUVOODOO Ratings Prospects Study in a series of free webinars presented by EVP/Research Analysis LEIGH JACOBS and EVP/Marketing Insights MIKE O’CONNOR, beginning WEDNESDAY, AUGUST 1st through MONDAY, AUGUST 6th.

NUVOODOO Ratings Prospect Study XII, which fielded of over 3,000 radio listeners between the ages of 14 and 54 across all PPM-rated markets, found that half of all radio listeners under age 35 believe radio’s tight playlists are a cost-saving measure to avoid paying licensing fees. Among those respondents who are likely to accept a diary or meter, the perception jumps to over 2/3 among 14-24 year-olds. The study also discovered that nearly 60% of all respondents, and close to 70% of likely diary and PPM participants, conclude that radio stations play the music that record companies pay them to play.  

“Our findings reveal a sharp younger-demo skew among those who believe that radio’s tight playlists are the result of cost saving measures on the part of stations seeking to avoid paying licensing fees," LEIGH JACOBS said. "The younger the demo, the more pervasive the perception. When it comes to music-business collusion, that demo skew goes away -– and it represents a majority across the demos (and strong majorities among likely ratings participants).”

The webinar will also include updated study results about streaming and smart speakers -- and their impact on terrestrial radio, as well as what marketing channels, from direct mail to digital, stations should emphasize when promoting themselves to likely panelists and diary keepers. 

“Our entire team heavily relies on the findings from the semi-annual NUVOODOO Ratings Prospects Studies," NUVOODOO MEDIA SERVICES Pres. CAROLYN GILBERT said. "Our goal is to help clients dominate their competitors in the ratings, so knowing what motivates radio listeners, and likely ratings participants in particular, is the key to our strategies.”

“Digital behavior is an ever-evolving and fast moving target," MIKE O’CONNOR said. "It’s not enough to conduct these studies only once in a while. Our edge comes from the fact that these findings are very recent and directly relevant to stations.”

To register for one of five free webinars to be held on WEDNESDAY, AUGUST 1st (noon ET and 3p ET); MONDAY, AUGUST 6th (1p ET); THURSDAY, AUGUST 9th (11a ET); and MONDAY, AUGUST 13th (2p ET), click here.

« see more Net News