Triton Digital, Grupo Acir Renew Pact, Add Measurement

Remews With Grupo Acir

TRITON DIGITAL has inked MEXICO's GRUPO ACIR to a renewal of their contract that adds measurement of GRUPO ACIR's digital audio audience to the existing arrangements for distribution, ad insertion, and programmatic.  GRUPO ACIR will now use TRITON's Webcast Metrics for measurement and will continue to use the Tap dynamic ad server and a2x programmatic platform through the Yield-Op audio SSP.

“TRITON DIGITAL has a way of understanding, anticipating, and solving for the needs of broadcast radio in a way that no other technology provider can,” said GRUPO ACIR Quality and IT Director MANUEL PÉREZ DEL CASTILLO.  “With unsurpassed innovation, sophistication, and support, TRITON DIGITAL is the perfect partner to support the ongoing growth and evolution of our digital audio strategy.”

“We are pleased to continue to provide GRUPO ACIR with the best-in-class technology and support they need to deliver and monetize their digital audio content, and to measure their online listening audience,” said TRITON DIGITAL Managing Director, Market Development and Strategy BENJAMIN MASSE.  “Webcast Metrics will provide GRUPO ACIR with invaluable data to help strengthen their monetization strategy and generate additional revenue, including audience listening information across smart speakers, desktop, mobile, Smart TVs, tablets, and other internet connected devices.”

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