Michael Savage's Show To Go To 1 Hour For Radio, 1 Hour For Podcast/Radio In January; Ben Shapiro Adds 2 Live Radio Hours

Savage, Shapiro

MICHAEL SAVAGE's "THE SAVAGE NATION" show wil cut back to an hour in JANUARY, as the longtime syndicated talker launches a separate hour-long podcast; One hour will be exclusive to radio, and the podcast hour will be available for radio broadcast as well.  SAVAGE's show is presently offered in podcast form for on-demand listening. At the same time, WESTWOOD ONE is expanding BEN SHAPIRO's show, which has been a radio airing of his hour-long daily podcast, to a two-hour live radio show, also in JANUARY and airing 4-6p (ET).  The hour-long podcast will continue.

“As I move into the next phase of my 25-year radio career I hope to bring even more listeners to the medium of audio with THE SAVAGE NATION,” said SAVAGE. “I will be free to innovate in unique ways on my podcast. The flexibility of the platform will permit me to expand my story-telling and insights into politics, books, food, cars, and rock and roll. I'm going to change the way talk radio is spoken and consumed.”
 
“Dr. SAVAGE’s on-demand audience is massive, and I have no doubt this new podcast will be too,” said CUMULUS MEDIA EVP, Marketing and WESTWOOD ONE President SUZANNE GRIMES. “He has fans from all over the world and from different walks of life who will flock to his versatile new shows.”

“I grew up on talk radio and cut my teeth there,” said SHAPIRO. “There’s no medium that allows the exchange of ideas and the explanation of detailed narratives better than talk radio, and I can’t wait to bring two more live hours to listeners across the country. And we’re going to bring the values of podcasts -- islands of advertising surrounded by oceans of content -- to talk radio, too, merging the best of both worlds. WESTWOOD ONE is a tremendously innovative partner, and I can’t wait to get started!” 

“BEN SHAPIRO is a luminary for young conservatives, and a stunningly exciting discovery for political talk radio fans,” added GRIMES. “Since debuting his podcast on the radio, listenership is up dramatically on his podcast and in his radio broadcast markets, in the latest testament to the power of BEN’s narrative.  Expanding BEN’s reach with a two-hour live radio show is another milestone in our dynamic partnership."

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