iHeartMedia, Jelli, Foursquare Debut Attribution Product

Attribution Power Of Three

iHEARTMEDIA, JELLI, and FOURSQUARE have launched a new attribution product for broadcast radio that will offer marketers iHEARTMEDIA’s massive reach, JELLI’s programmatic buying capabilities, with the attribution and insights tools from location tech firm FOURSQUARE.

This new attribution capability will leverage FOURSQUARE’s location platform to measure the impact of a broadcast radio campaign purchased through the JELLI platform, SPOTPLAN, and its effectiveness in driving consumers to actual brick-and-mortar destinations. The FOURSQUARE Attribution product, currently used by more than 250 industry-leading advertisers, publishers and platforms, uses cutting-edge machine learning techniques to measure the true impact of an ad on real-world visits. “iHEARTMEDIA continues to reach more AMERICANS than GOOGLE, FACEBOOK, and TV, and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand and drive awareness, engagement, and sales,” said iHEARTMEDIA Pres./Revenue & Data Operations BRIAN KAMINSKY. "This initiative with FOURSQUARE and JELLI is the next evolution in the development of our platform, providing retailers and QSRs the same measurement and accountability for broadcast radio as GOOGLE is in search and FACEBOOK is in social.”

"By leveraging JELLI's API and pairing the real-time data provided by our supply-side platform, RadioSpot, with FOURSQUARE's location platform, iHEARTMEDIA can provide advertisers with a new level of campaign intelligence and attribution,” JELLI Co-Founder/CEO MICHAEL DOUGHERTY said. "We are excited that JELLI's platform is powering iHEARTMEDIA and FOURSQUARE's partnership, delivering advertisers-enhanced campaign and audience analytics and demonstrating the power of radio."

“Our latest measurement innovations, driven by advancements in machine learning and rooted in our first-party data, is what sets FOURSQUARE Attribution apart," FOURSQUARE VP/Global Enterprise and Business Development PETER KRASNIQI said. "We’re proud that iHEARTMEDIA selected FOURSQUARE as the company’s measurement partner, working in concert with JELLI’s AP. This is just the beginning of what we can do together. iHEARTMEDIA is also committed to a test phase with our Pilgrim SDK, which will give them even stronger analytics on audiences and foot traffic trends.” 

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