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Cumulus Media/Columbia, SC Sends Much Needed Hurricane Florence Supplies North
September 25, 2018 at 1:32 PM (PT)
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Mere weeks before the arrival of HURRICANE FLORENCE, CUMULUS MEDIA's STEVE MCKAY transferred from the company's WILMINGTON, NC cluster down to COLUMBIA, SC; MCKAY's new cluster home includes Country WTCB (B106.7), Sports/Talk WNKT (107.5 THE GAME), Urban AC WLXC (KISS 103.1), and Classic Hits WOMG. The CUMULUS/COLUMBIA, SC radio cluster teamed up with a local television station with the goal of filling up a truck with much needed food and supplies, and they’re happy to report a full truck is on its way to MCKAY's previous home in WILMINGTON.
MCKAY, who serves as PD for WTCB and WOMG, told ALL ACCESS, "I just moved from WILMINGTON, and having experienced [HURRICANE] SANDY at the JERSEY SHORE, I’m all too familiar with what folks there are going through. I have many friends there, and this one came from the heart. This was so successful, we’re looking at doing a second one for another market impacted. This is what radio is about.”