Edison: Pandora Deal Builds SiriusXM's Share Of The Ear

SiriusXM's Bigger Share

After SIRIUSXM entered into a $3.5 billion all-stock deal to acquire music-streaming service Pandora (NET NEWS, 9/24), EDISON RESEARCH delved into its SHARE OF EAR data to discover that a SIRIUSXM-PANDORA combination would get a 12% share of the total time spent with audio in the U.S. among persons 13+.

Americans age 13+ spend an average of four hours per day consuming audio, which includes all audio sources. Here's EDISON's latest SHARE OF EAR graph:

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