Radio Rally Point: Connoisseur CEO Jeff Warshaw Asserts Less Is More For Radio Success

Jeff Warshaw

In ALL ACCESS and DMR/INTERACTIVE's new RADIO RALLY POINT column, CONNOISSEUR CEO JEFF WARSHAW believes one of the keys to raising ratings and revenue is cutting spot loads.

"If stations cut spot loads, increased diversity of programming, and enhanced local content, we would be better off," said WARSHAW. "Too often, radio is stuck in a vicious cycle. Too many units. Not investing in the product. A race to the bottom for rates. That's death for radio." Check out the entire column here.

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