This Week's Merge: Tested And True Video Fundamentals

Lori Lewis

"As the social space continues to evolve - watching it morph from a text-based medium into a very visual one - cutting through and resonating with video can be challenging," says MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.

Between the speed in which content flows through News Feeds, and the addiction to scrolling - rarely pausing to even consume content - finding and following tested and true fundamentals is critical.

And TWITTER, always testing what works, recently developed a series of the more superior steps to ensure video success.

Read more about "Tested And True Video Fundamentals" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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