This Week's Merge: Revisit - Always Come At Content From The Audience Point Of View

Lori Lewis

"In order to work to make sure our time creating content is well spent, it's critical to know what the audience wants," says MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.

"And a new study conducted by SURVATA for SPROUT SOCIAL gives us an idea of just what that is. As you see, what people want from brands in the social space isn't always what they're getting.

"Social media content is about stock (planned) and flow (unplanned). So while prioritizing (planning) what type of content we'll create and share each day is important, it's also essential we're a part of timely topics (unplanned). But in the form the audience wants.

"They want to be entertained, taught and inspired."

Read more about "Always Come At Content From The Audience Point Of View" in MERGE (originally published AUGUST 14, 2018) which is designed and written to help assist the radio and record industry in the social and digital space.

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