Nielsen Audio VP/Audience Insights Jon Miller Makes A Radio Rally Point

Audience Insights From Nielsen Audio's Jon Miller

No matter what the perception -- or rather, misperception -- is, NIELSEN AUDIO VP/Audience Insights JON MILLER knows that numbers don't lie...numbers such as the 95% of Millennials who radio reaches.

That's why national brands like MCDONALD’S, GEICO, and HOME DEPOT buy the most radio. And, it's also why NIELSEN is pumping radio data through media modeling programs to show the impact of radio on advertising campaigns. Read all about it in this week's RADIO RALLY POINT here.

« see more Net News