Meruelo Media Names George Herrera Local Sales Manager

George Herrera

MERUELO MEDIA/LOS ANGELES has named GEORGE HERRERA Local Sales Manager.  MERUELO owns Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES, Rhythmic AC KDAY/LOS ANGELES and its simulcast partner, KDEY/RIVERSIDE-SAN BERNADINO.  HERRERA has spent the last nine years as an Account Mgr. at ENTERCOM Alternative KROQ/LOS ANGELES.  HERRERA reports to MERUELO MEDIA VP/Audio Solutions DAVID CRISCITELLI.

HERRERA commented, "I’m thrilled to join POWER 106, 93.5 KDAY, 93.5 KDEY and the MERUELO Team.  I am excited to work with two of the most iconic brands in the history of radio and joining one of the best and most professional sales forces in the industry.  I’ve known DAVID CRISCITELLI for years and look forward to working together on the same team!"

CRISCITELLI added, "This hire was personal for me because I was putting someone in the job I held and loved for eight years.  GEORGE was the only person I wanted in the role.  He was the most talented person in the room when I taught his SCBU class and I’ve watched him grow into one of the most highly regarded people in radio.  I have complete confidence in GEORGE’s ability to lead our team to extraordinary things for MERUELO’s current and future clients."

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