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Hubbard/Seattle VP/MM Marc Kaye Retires, Makes Radio Rally Point His Swan Song
November 1, 2018 at 3:34 AM (PT)
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ALL ACCESS is very proud of our RADIO RALLY POINT feature, curated by DMR/INTERACTIVE Pres. ANDREW CURRAN. This weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas. This week, HUBBARD/SEATTLE VP/MM MARC KAYE retires after 45 years in radio (and is heading to Umpire School in JANUARY) and shares some really excellent points about radio on this special RADIO RALLY POINT.
KAYE points out: "The best radio sellers rely on a satchel of information, not a bag of tricks. Radio has suffered, not from bad press, but no press. Attribution has become an area of extreme priority for radio. We need to talk about radio’s listeners as real people and not available rating points. As an industry, we need to recruit the next generation of radio freaks." Take five minutes, learn more to grow more, with RADIO RALLY POINT here.