Magnum Media Flips WVTY/Milwaukee-Racine To Country

WVTY/Milwaukee-Racine, WI

MAGNUM MEDIA Adult Hits WVTY (92.1 THE LAKE)/MILWAUKEE-RACINE will flip to Country as "92.1 VTY COUNTRY." The move followed SCRIPPS WKTI/MILWAUKEE's flip out of the format to Sports, effective tomorrow (11/1) (NET NEWS 10/26).

"[WVTY] 92.1 covers the SOUTHERN half of the MILWAUKEE market, while our WEST BEND-licensed '92.5 BUZZ COUNTRY' WMBZ covers the NORTHERN half," explained MAGNUM MEDIA Owner DAVE MAGNUM. "The two signals meet perfectly in the middle of MILWAUKEE. We’ll program WMBZ and WVTY separately, so each station can super-serve its half of the market." Stream WVTY here.

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