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WZMJ (Z93.1 The Lake)/Batesburg, SC Tweaks Music, Adds '70s-'80s-'90s-'00s Hits
November 6, 2018 at 10:54 AM (PT)
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With MIDLANDS MEDIA GROUP taking over Adult Hits WZMJ (93.1 THE LAKE)/BATESBURG-COLUMBIA, SC, the station has revamped its music mix, moving from '60s and '70s hits to more songs from the '70s through the 2000s, with emphasis on rock artists.
MIDLANDS Managing Partner KEITH STOVER said, “We have some amazing lakes in the MIDLANDS. They are a source of pride to the area. There is a lot of good will with listeners about a local station called the LAKE so we wanted to build on that. We have expanded the playlist to ALL-TIME FAVORITES from the 70s, 80s, 90s and 2000s. Great songs from the EAGLES, FLEETWOOD MAC, JOHN MELLENCAMP and U2 to MATCHBOX TWENTY, MAROON FIVE and of course our own HOOTIE & THE BLOWFISH. We think everyone will love our 'feel good' music mix! Look for local personalities to be added very soon!”
Exec. Managing Partner KIRK LITTON added, “We are excited to provide a local radio product for listeners and advertisers alike looking for a station that is family sensitive and not trying to push the attitude envelope. The new LAKE will be a fun but relaxed vibe that is perfect for the family in the car and the entire office.”